Deconstructing (and Thrifting) the Nordstrom Anniversary Sale

There’s nothing I can say about the Nordstrom Anniversary Sale that hasn’t been said already–it’s Black Friday for blog affiliate link commissions. A lot of people are really over seeing anything about it. And yet….I am totally fascinated by it. No, this is not a round up where I will tell you to get the Nordstrom credit card so you can shop early access. I will not dare to tell you that this is a sale “unlike any other.” Today I’m going to look at the psychology behind the N-Sale. In other words: how the heck did this sale become such a huge deal? And then, because, well, I do like to shop, I have included some links to things that are part of the sale every year that you can actually buy for way cheaper on Poshmark–because the sale isn’t actually as urgent as it’s made out to be.

Stop.

I will be the first to admit that when I saw a N-Sale post go up on my Instagram feed last week I groaned. It felt like the breaking of a dam of all too familiar posts imploring me to shop! for Fall clothes! today! How is Nordstrom pulling off such trickery that they make me lust after suede jackets in July? Let’s take a look…

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